Canpotex 2025 Stakeholder Report
The Canpotex Stakeholder Report, Delivering Canadian Excellence to the World, shares the Canadian potash exporter's journey in 2024, which was marked by significant milestones and an unwavering commitment to their vision of being the vital link in global food security. I did art direction and design for the piece emphasizing engagement through visual storytelling. Immersive photography featured their head office in Saskatoon, Saskatchewan, alongside the global markets they reach; while infographics distilled complex information into user-friendly data.
The document was distributed digitally and through print.
To read in full, visit this link.
Canpotex 50th Anniversary
Canpotex celebrated their 50th anniversary in 2022 with a private concert at Saskatoon’s iconic Bessborough Hotel featuring Canadian entertainment The Reklaws and Megan Nash. Promotional materials were requested including print, digital and social collateral, as well as a limited edition t-shirt that would be sold at the event with proceeds benefiting the Saskatoon Food Bank and Learning Centre. Over 700 employees, friends, family, shareholders, businesses, and community partners took part in the event.
Design inspiration was centred on classic rock concert posters from the seventies. The custom Potash “Rocks” t-shirts featured the world tour of all Canpotex’s export markets listed on the back.
